Why Would I Market a Luxury Home For Sale on Craigslist?

Okay, I know most luxury home sellers, FSBO or not, are thinking, “Why would I market a luxury home for sale on Craigslist?”  Most sellers, in my opinion, have a preconceived and rather misguided notion that Craigslist is strictly for advertising low cost or fixer-upper type homes.  They see the online classified website as a place to find deals and steals.  However, I would argue that there is no better place to advertise a home, condo, or lot in order to reach a truly international audience.  I realize that may sound crazy to some, but consider this:  In the absence of a nationwide or international MLS, Craigslist provides a platform for advertising real estate that is well known to most of the world.  Sure, there are the monster portals that most of us in North America are aware of like “Big Z” and Realtor.com, but the fact is that those websites are not well known internationally.  Our local market area is here in Southwest Florida and Florida has the largest percentage of international buyers in the US.  Realizing that fact means thinking seriously about creative marketing and reaching that international audience.  That’s why when a seller asks, “Why would I market a luxury home for sale on Craigslist?”  The answer is simple.  Craigslist provides us with an internationally known real estate listing platform to reach the greatest number of potential buyers worldwide.

In fact, the Craigslist.org homepage shows a global map and lists all of the sites that the online classifieds giant has available.  These sites are listed as US, Canada, Europe, Asia/Pacific/Middle East, Oceania, Latin America, and Africa.  So, at Bishop Realty Group, we recognize how useful one website that reaches and is known by most of the globe can be in selling your home.  That is why we use Craigslist as one of the tools in our extensive online marketing program to sell real estate of all types and price points.  Let’s look at some examples of homes that were sold and marketed using Craigslist.

why would I market a luxury home for sale on craigslist

Home For Sale in Port Charlotte, FL – SOLD

21346 Meehan Ave. Port Charlotte, FL 33952
This home is one that most people might expect to find listed for sale in Craigslist.  It’s a 2 bedroom, 1 bathroom, with a carport and 812 sf. of living space built in 1961.  This home was built in one of the first neighborhoods to be developed by the Mackle Brothers back in the late ’50s and early ’60s.  It needed some work and the house was listed accordingly at $45,000.  The seller used it as an income property and the neighborhood in which the house was located is known as a rental district.  Craigslist was instrumental at attracting an abundance of buyers for this property.  A couple of those Craigslist buyers made offers on the property, but deals could not be reached.  Eventually, an agent from our Keller Williams Realty Peace River Partners office was able to procure the buyer of this house and it sold for $40,000 in 65 days.

Let’s look at another example of a home that was successfully advertised on Craigslist.  While the first example was a low priced home in a rental district, the next is a mid-level priced home in one of the largest, most sought after neighborhoods.

420 Azui St. Punta Gorda, FL 33983

House For Sale in Punta Gorda, FL - SOLD

House For Sale in Punta Gorda, FL – SOLD

This home is pushing the limit of what one might typically expect to find advertised on Craigslist.  It’s a 4 bedroom, 2 bathroom, 2 car garage with air conditioned workshop, with a pool and 2,388 sf. of living space built in 2002 on two over-sized cul-de-sac lots.  It is located in the newer section, section 20, of the Deep Creek community.  Deep Creek is a large residential community that consists of a good mix of retirees and families with middle to upper-middle incomes.  We used Craigslist extensively to market this home online.  One of the greatest features of Craigslist when marketing a home for sale is the ability to announce Open House dates and times.  We used this feature to announce and advertise multiple open houses for the property and were able to draw no less than 5 visitors per open house.  In fact, one of the buyers from the last open house, wrote an offer which was accepted by the sellers.  Subsequently, that contract fell through, but we were able to reach a successful contract with a different buyer the following week, and this home sold for $258,000 which was just shy of 94% of the list price.

Okay, so there are two examples of homes that a potential buyer might expect to find on Craigslist.  Now, let’s take a look at a luxury home that most probably wouldn’t expect to run across during a Craigslist search.

Waterfront Luxury Home For Sale in Port Charlotte, FL

Waterfront Luxury Home For Sale in Port Charlotte, FL

4060 Lea Marie Island Dr. Port Charlotte, FL 33952

This home is a luxury waterfront home for sale in Port Charlotte, FL.  It’s a 5 bedroom, 4 bathroom, 3 car garage with almost 3,500 sf. of air conditioned living space.  Built in 2003, the home is located in the exclusive gated community of Lea Marie Island.  Outdoor living space is abundant and includes a summer kitchen and pool with spill-over spa.  The dock is directly behind the home and provides no-fixed-bridge access to the open waters of Charlotte Harbor in less than 10 minutes.  We have used Craigslist extensively to market this property.  In just 3 weeks, we received an offer from an Alabama buyer that found the home on Craigslist.  Unfortunately, we could not negotiate a contract and we continued our Craigslist marketing efforts.  Eventually, we were able to entice buyers from Russia and Germany to view the property.  While this luxury home remains active on the MLS, Craigslist was instrumental in reaching international buyers that might not have otherwise discovered it.

Craigslist is a wonderful tool to have in your internet marketing tool box.  It is a key component in reaching international buyers and generating interest nationwide.  Furthermore, if a seller requires that open houses be held for their luxury home, then Craigslist is great for that too.  Craigslist has the option to announce three different Open House dates with each property listing.  When this feature is utilized, we have experienced 2-3 times the amount of visitors at our open houses.  So you see, if you find yourself asking, “Why would I market a luxury home for sale on Craigslist?” then just remember this… It WORKS, that’s WHY!

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